Italian Restaurants in Fitzrovia
1. Obicà Mozzarella Bar, Pizza e Cucina
Italian restaurant in Soho
19-20 Poland St - W1
This international chain has three London representatives – in Soho, the City and Canary Wharf – and focuses on light Italian dishes (pizza, pasta and salads) showcasing the eponymous cheese from Campania alongside other Italian produce; plus a range of cocktails and wines. A good spot “for post-work drinks and nibbles”.
2. Vasco & Piero’s Pavilion
Italian restaurant in Soho
11 D'Arblay Street - W1F
“Welcome back!” Every cloud has a silver lining and “having been unceremoniously evicted from its longtime Poland Street location during Covid”, this “delightful” Soho veteran has “found a new, better site just round the corner” (it’s actually the second time the restaurant, founded in 1971, has had to move). “Traditional, Tuscan food as it is meant to taste, with a wine list to match” are served by the “superb” staff in a “most convivial” setting. “They are good at remembering their customers” and “it’s a great place to have a conversation, as they play no music”.
3. Norma
Italian restaurant in Fitzrovia
8 Charlotte Street - W1T
“The décor feels wonderfully indulgent without descending into kitsch” at the Stafford Hotel Group’s “stylish” three-year-old. Something similar could be said about the “interesting spin on Sicilian cuisine” that’s “excellently prepared and full of authentic flavour”, and delivered in generous portions. “Staff are brilliant” too. Top Menu Tip – “a top choice for inventive and not-too-excessive pasta” or small plates (e.g. prawns, monkfish, burrata); “top it all off with first-rate tiramisu and rose-flavoured panna cotta”.
4. Salt Yard
Spanish restaurant in Fitzrovia
54 Goodge St - W1
“A variety of excellent tapas” (mixing Spanish and Italian inspirations) and an appealing, “buzzy” (if sometimes “loud”) atmosphere created huge interest in the original Fitzrovia branch, when it opened back in 2005. But while still retaining a loyal fan club, it can seem overhyped nowadays (“it’s always listed as a go-to place, but there are much better tapas available elsewhere now”). Having spawned various spin-offs (Dehesa, Opera Tavern, Ember Yard), since 2018 it’s been part of Urban Pubs & Bars who have decided to roll it out: first to Westfield in Shepherd’s Bush (which opened in July 2022) and coming soon to Borough Market if local planning objections can be overcome.
5. Icco Pizza
Italian restaurant in Fitzrovia
46 Goodge St - W1
“It’s cheap ’n’ very cheerful, but with great-quality authentic pizzas” at this basic Goodge Street spot (“worth foregoing a fancier meal for, as its thin-crust pizzas are so good!”). You’ll find “very fast and friendly service”, and that’s it: “this place is all about the pizza and nothing else (unless you love Snapple drinks)”. Opened in 1999, it now has a branch in Camden and delivery outlets in Wood Green, Colindale and Croydon.
6. Cin Cin
Italian restaurant in Fitzrovia
21a Foley St - W1
This “lovely neighbourhood Italian” in Fitzrovia opened in April 2021 as a spin-off from a successful Brighton duo, and has made a “great transition to London” on an eye-catching corner site (formerly Bonnie Gull, RIP). The food is “delicious”, although “portions are lady-sized rather than man-sized”. The business was founded ten years ago when Italian-Australian lawyer David Toscano bought an old Fiat van to participate in a Brighton street-food festival.
7. Café Deco
British, Modern restaurant in Fitzrovia
43 Store Street - WC1E
“It can feel a little uncomfortable” and “canteen-like”, but this converted greasy spoon in Bloomsbury (nowadays a ‘bar, restaurant and wine shop’) belies its looks by serving “imaginative seasonal cooking from a constantly changing menu reflecting the availability of ingredients”. The involvement of chef Anna Tobias (who’s worked with a host of star chefs) and the hip 40 Maltby Street team hasn’t harmed its PR – our feedback is positive, but not quite at the level of raves from the likes of Grace Dent and Tom Parker Bowles.
8. Circolo Popolare
Italian restaurant in Westminster
40-41 Rathbone Square - W1T
“A fun place to go with mates” – the Big Mamma Group’s “vibey” Fitzrovian has won renown as a ready-made party scene. The outsized portions of simple Italian fodder from a monthly changing menu are arguably “utterly bonkers” and deliver an affordable occasion, although one or two critics feel it’s “losing some of its originality” and providing too many “unmemorable” dishes nowadays.
9. Fadiga
Italian restaurant in Soho
71 Berwick Street - W1F
This “casual pasta restaurant” and ‘pastificio’ in Soho conjures up the tastes of Emilia-Romagna “in a family environment – like your favourite grandma cooking you the Sunday dishes of a Bolognese family!”.
10. Bocconcino
Italian restaurant in Westminster
59 - 59 Great Marlborough Street - W1F
The second branch of Mayfair's glitzy, Russian-owned Italian comfort-food operation opened in September 2023 in Great Marlborough Street, Soho. Expect wood-fired pizza, home-made pasta, cicchetti and some pretty extravagant pricing.
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