Ms. Mitchell has testified before Congress, is a polite but persistent presence on Twitter, and is a frequent tutor to journalists new to the monopoly beat. She had a starring role in “Amazon Empire: The Rise and Reign of Jeff Bezos,” a documentary by PBS’s “Frontline” that is one of the most incisive examinations of the company and its founder. And last winter, Ms. Mitchell was a driving force in creating Athena, a coalition of nearly 50 labor, small business and social justice groups that aims to reform and possibly break up Amazon.
The company declined to make a senior executive available for this article, but in the past it has noted that it has only a small share of global commerce, that it faces formidable competitors, and that its “customer obsession” has lowered prices. “Amazonians are working around the clock to get necessary supplies delivered directly to the doorsteps of people who need them,” chief executive Jeff Bezos wrote in a letter to shareholders published Thursday, which also detailed steps taken to protect workers from the virus and temporarily increase pay.
Athena has kept the pressure on, publicizing Amazon employee walkouts, holding press calls on topics like “Is Amazon a Danger to Public Health?” and giving a platform to workers. Never before has Amazon faced this kind of organized, sustained and national opposition.
All of this makes Ms. Mitchell’s tiny two-room office in Portland, Maine — a desk, a few bookshelves piled high and a poster that says “Strike while it’s hot” — a headquarters of the budding Amazon resistance.